Advertising & Marketing

Posted By Phyllis Stephen On Sunday, September 26th, 2010 With 0 Comments
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The Edinburgh Reporter – Summer 2016 Media Pack 

Marketing opportunities are available in our print edition which will be published in July.

The initial print run of our 20 page newspaper will be 5,000 copies.

The Edinburgh Reporter newspaper will be 289mm x 380mm printed on 55gsm in full colour.

Our website has a monthly audience of 100,000 which usually doubles in July/August –  when the newspaper will be distributed free of charge in the city centre.

All copy in the newspaper will be published in full on the website and QR codes will form the link between the two.

 

Local businesses

Local businesses in Edinburgh have the opportunity to place an Advert or commission an Advertising Feature. These arrangements mix the best of print and online.

ADVERT – £100

Print advert

Listing in Edinburgh Reporter Recommends column

Mini online feature article

3,000 impressions online

 

ADVERTISING FEATURE – £250

Half page advertising Feature Article with photos and advert

Full article published online

3,000 impressions online

Sizes for your advert

728 x 90 pixels 

300 x 250 pixels

336 x 280 pixels

468 x 60 pixels

468 x 90 pixels

 

Fringe Shows 

Our online Pick of the Fringe will include previews of shows that we really like the look of.

To ensure your place in Pick of the Fringe in our print edition there is a charge of £50.

This will include a small photo. If you send us an advert, then it will also be published online. (3,000 impressions)

 

Sponsorship opportunities are available 

Contact editor@theedinburghreporter.co.uk for further information about our Gold, Silver and Bronze packages.

 

Your new marketing campaign could start right here today. 

Advertising and marketing with us is very effective. Our visitor numbers are increasing daily and are regularly over 100,000 per month.

Over 40% of our readers are based in Edinburgh, so if that is your target audience then they may be your new customers.

All our adverts are full colour and are ‘click through’ so your new customers will be redirected to your own website with the minimum of fuss. You can keep an eye on how your advertising is doing and so can we.

Send us a jpeg of your advert, pay the invoice and we will publish it very quickly.

If you do not have an advert then send us what you want to say and for a reasonable additional charge, approved before going ahead, your imagined advert can become a reality.

Our digital marketing packages encompass more than just advertorial. They are designed to use our social media following which is fast approaching 40,000 on Twitter, 5,000 on Facebook and a growing presence on Instagram.
We have Vimeo and YouTube accounts where we show off our video reports and we use Audioboom for our news on audio.
We offer gold, silver and bronze packages (£300, £200, £100) all designed to help promote a business while sometimes offering prizes to our readers (which they love!)
It is a simple principle – the more you spend, the more coverage you get.
Do let us know what you would be interested in and we will  arrange everything to suit you with the minimum of fuss.
 
Gold marketing package – £300 
Advertorial article with photograph. Tweet of headline.
Competition linked to advertorial with prize offered. Tweet of headline (with advertiser name in it)
Daily Facebook posts and tweets up to 10 in number with link to the competition article.
Collection of the entrants’ names and email addresses for further marketing contact.
Article providing business profile of key person in business with photograph or video interview.
Placed advert in two positions on website with minimum of 10,000 impressions.
Placed advert for 10 day period in The Edinburgh Reporter daily newsletter.
 
Silver marketing package £200
Advertorial article with photograph. Tweet of headline
Competition linked to advertorial with prize offered. Tweet of headline (with advertiser name in it)
Daily tweets over 5 days with link to the competition article.
Collection of the entrants’ names and email addresses for further marketing contact.
Article providing business profile of key person in business with photograph..
Placed advert in two positions on website with minimum of 6,000 impressions.
Placed advert for 5 day period in The Edinburgh Reporter daily newsletter.
 
Bronze marketing package £100
Advertorial article with photograph. Tweet of headline
Competition linked to advertorial with prize offered. Tweet of headline (with advertiser name in it)
Tweets over 5 with link to the competition article.
Collection of the entrants’ names and email addresses for further marketing contact.
Placed advert for 10 day period in The Edinburgh Reporter daily newsletter.
Talk to us about our new Twitter adverts (like this one)! These are great for showing off your business on Twitter whether on mobile or desk-based (and a lot of fun!)

 

Our Advertising sizes:
728 x 90 pixels
300 x 250 pixels
336 x 280 pixels
468 x 60 pixels
468 x 90 pixels

 

 

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