Edinburgh Gin premiered its new advert with a special night-time projection on one of the city’s most iconic buildings, The Dome.
Creatively reimagining the taste of their signature Rhubarb & Ginger gin, the advert – part of the brand’s new ‘Filled with Wonder’ campaign – leads viewers through a fantastical journey of flavour, capturing the brand’s point-of-difference as a highly original but carefully considered gin-maker.
Casting its hometown Edinburgh in a starring role, the new TV spot transports its audience through changing perspectives in the city, representing the imagination that lies behind Edinburgh Gin’s craft; shifting from a blossoming flower bed, to an urban party surrounded by a forest of rhubarb.
Edinburgh Gin gave locals the chance to be the first to see the advert, live, as The Dome switches off its famous Christmas decorations for the magical one-off projection. Guests of the venue were also invited to raise a glass to this landmark campaign, with a free Rhubarb & Ginger Edinburgh Gin & tonic on-the-house.